Application of Unsupervised Learning Techniques to Business Meta-Data, using Yelp Data
نویسندگان
چکیده
When designing effective marketing strategies for products, marketers often consider the ”marketing mix” – the value of the product, the price it might be offered at, how the product is promoted and the places where the product can be accessed or purchased. In competitive marketplaces, a better understanding of the elements of the marketing mix might lead to better marketing strategies and be incredibly valuable.
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